““A customer is the most important visitor on our premises (website and inbox)
He is not dependent on us; we are dependent on him.
He is not an interruption in our work; he is the purpose of it.
He is not an outsider in our business; he is a part of it.
We are not doing him a favour by serving him; he is doing us a favour
by giving us an opportunity to do so””
- Mahatma Gandhi